Bake Radio
Bake Radio is a small community provider of weblogs hosted on the popular Wordpress platform to any member of the community it serves who wants to blog about just about whatever they like from a wide range of topics.
The Bake Radio Blog:
Make Your Own Success
Posted on January 17, 2010
Category: make money | Leave a Comment
Hi there and welcome to 2010 where a new year should bring a bout of renewed energy and enthusiasm into your blogging and marketing efforts. If last year was a good year for you, that’s great, but why not intend to make this year an even better one!
Far too many people get to a certain level then think to themselves, that they have reached their goal and now its time to take their foot off the gas, sit back with hands folded behind their head and take things easy from hereon. That would be fine if you could guarantee that your business will chug along happily on autopilot and keep pace with inflation while its about it. But what business does that?
What’s more likely is that even if you have websites or blogs sitting firmly rooted to the top of the Google SERPs getting plenty of traffic and converting into some decent coin, there is no guarantee they’ll be there doing that tomorrow. In fact, while making your living online can be one of the most satisfying ways there is, it can also be the most volatile with regards to stability.
So it would be a foolish person indeed who thinks they can sit back and take things easy just because things are going so well right now. You could be looking the other way for a week or so and without any warning, someone else who might have been working their sweet behind off to take their site to the top of your keywords, will come along with their website and take all your traffic. It happens and it will continue to happen, whatever niche you’re working in. Nothing is safe and there is no niche that you can dominate that someone else with better resources might want to come along and take from you.
So prevent that from happening by keeping a wary eye on your business and its websites and blogs and if they’re ranking well, then keep working to make them rank better and make it difficult for anyone else to overtake you.
Here’s to making your own success!
Admin
Bake Radio
Page Rank and its Unimportance
Posted on October 31, 2009
Category: SEO | Leave a Comment
I thought, seeing as Google appear to be doing another Page Rank update right now, that I’d talk about page rank and its unimportance in the grand scheme of things from the perspective of an Internet marketer. You might not like what you’re going to hear, or then again, maybe you might. It certainly will come as a surprise to some people, that’s for sure.
First of all, what is Page Rank, or PR as its also known in online business circles?
Page Rank is basically a ranking number that is assigned to a web page that is arrived at via a complex algorithm known only to Google that gives some indication as to the presumed authority that web page carries on a scale of 0 to 10. Zero is the lowest rank, while 10 is the highest. But already, this brings up questions as to what is meant by authority. In the sense of PR, authority is a vague assignment of trust given to a page by Google and is arrived at partly on the basis of the number and authority of incoming links from external websites and web pages.
Note: PR is NOT an indicator of SERPs authority or potential for index placement for a given keyword!
Unfortunately for many Internet marketers and e-commerce business owners, including a good number of so-called SEO experts, PR is often misunderstood in the context that if an incoming link originates from a page with a high PR, it will give more SERPs authority to its recipient web page, or site domain. It will not!
The only way to gain SERPs authority is to have sufficient incoming links that are (I’m not telling you) that the recipient wishes to rank for, regardless of the PR of the originating link donor. But that’s a secret, so don’t go telling everyone LOL!
So all these so-called SEO experts who go buying links from high PR sites in the belief that they will enable them to outrank a site with fewer inbound high PR links are mistaken. But we’ll let them keep doing what they do, otherwise if they knew the truth, they’d change the way they work and create more competition for those who really know what they’re doing. Let that be a warning to anyone considering paying an SEO company potentially thousands of dollars for nothing! Sure, they can get your site to the top of the SERPs for a crappy keyword that no one really cares about. I could do that with a single post here if I could be bothered.
Perhaps this very page will rank for the term Page Rank and its Unimportance, without me doing anything to it! We’ll see.
But NO SEO company I know of is capable of getting your website to the top of the SERPs for a highly competitive keyword, such as weight loss, or make money, or credit cards, for instance. If they could, and they really were that good, then don’t you think they’d buy their own domain and SEO it to the top of the SERPs for a huge money generating keyword? Instead of charging clients a few lousy thousand dollars to (not) do it for their sites, they could reap millions from having the top website for one of the real big hitters!
They don’t, period.
Which just goes to show what they know about Page Rank! In fact, PR is really only any use to you as a guide to how much trust Google place in your site, although it is not a definitive guide and certainly not a guide of your site’s potential for ranking in the SERPs for a given keyword.
Admin
Bake Radio
What is Domain Authority?
Posted on September 16, 2009
Category: domains | Leave a Comment
What is domain authority and how does it relate to Bake Radio? Well, first of all domain authority is something that is given to a domain by Google (and other search engines) that has shown itself to be trustworthy, is informative and relevant to its niche or main keywords and provides the visitor with what is considered by the search engines as a good user experience.
How it relates to Bake Radio is an ongoing project that aims to achieve exactly that for this domain. I’ll explain how that can happen.
For a domain to achieve authority status in the first place, it needs to have some age behind it to begin with and then must provide its visitors with a worthwhile experience while they are on its pages. So say a person was looking up information on mens wigs and they found the page here amongst the Bake Radio Stations, when they landed on that page and they were provided with a good, informative and well written article on teh subject, they would go away happy that they’d found what they were looking for.
This is a good user experience and one which Google wants people who use its index to get when they click on sites listed in there. If, on the other hand they landed on a page that contained little or no useful information buried inside a page full of ads, that would be a bad user experience and one that would reflect badly on Google’s index. A site like that would not be welcome in their index and they are working constantly to eradicate those types of sites.
So getting back to domain authority, if your site can provide lots of well written, informative articles targeted to either the main keywords that are relevant to the domain, or to the categories set up in a more general themed domain, then Google will look upon that site as being exactly what they want to be found in their index.
Add to the mix other established and well respected websites that regard your site as worthwhile and relevant to their own linking to your articles and your domain is then deemed by Google as being an authority in its niche.
This is what I’m working toward with Bake Radio as I create more Stations with good, original, informative and relevant articles. The more I create, the bigger the site becomes and the more likely that other site owners will link to my articles because they are worthwhile and useful. Its a necessary process for any site owner who wants their site to grow and become established as an authority on whatever subject or subjects they choose.
Onwards and upwards!
Admin
Bake Radio
