Bake Radio
Bake Radio is a small community provider of weblogs hosted on the popular Wordpress platform to any member of the community it serves who wants to blog about just about whatever they like from a wide range of topics.
The Bake Radio Blog:
Less is More: Keyword Density
Posted on March 15, 2010
Category: SEO | Leave a Comment
Hi again, I want to talk on the subject of keyword density in posts or articles, as this is something that is not always very well understood and that lack of understanding can either cause some unwanted results as far as search engine ranking goes or it can lead to problems with ad targeting if you’re using PPC such as Adsense on your blog.
When you write an article on a certain subject, whatever it may be, as long as you are knowledgeable about that subject and are able to write naturally and normally, then chances are you are going to include your main keyword in that article a number of times as well as a number of related long tail keywords. Most people do this without even thinking about it and that’s what a well written and natural article will and should usually look like. To readers, it should flow naturally and be interesting and informative and relevant to the topic, while to the search engine and PPC ad bots that will crawl the article, it should tell them enough about it for them to do their job and report back to base that the article needs to be included in ite relevant section of the search index and relevant ads should be served to its visitors.
In an ideal world, that’s how it shoudl go. But more often than not, it doesn’t!
To write articles that are optimized for both search results indexing and ad serving, you need to be aware of what you are doing as far as including your keywords goes. It means you need a little of that on-page SEO knowledge to really get the best from your article if you want search visitors to find it and if you want them to be served relevant ads for them to take action with should they so desire.
It comes down to the density of your keywords in your article. If that density s too low, you may not get ranked well and your ads may be non-relevant. If that density os too high, you could face a penalty certainly from Google who may view your article as what is termed “keyword stuffed” which they view as a technique used by spammers to try and game the system to get ranked higher. It doesn’t work but that still doesn’t stop noobs from trying it, with often disastrous results.
So what is the best or optimum density that you should aim for? Well, you should ensure that your main keyword appears at least 1% of the time but absolutely no more than 5%. If your keyword is a two-word or multiple-word keyword, then you need to make sure that the density is correct for the multiple and not for the single individual words. As an example, if your post was about “make money online”, then if that three word keyword shows up once every 60 words, then you have a 5% density and you may want to consider reducing it. For a two word keyword, the same density would be achieved if it showed up once every 40 words.
The optimum then, is around the 3-4% density mark and that is sufficient to get the right ads to fire up (assuming your keyword also exists in the post title) and you won’t incur a penalty from Google.
Hope that helps!
Admin
Bake Radio
Make Your Own Success
Posted on January 17, 2010
Category: make money | Leave a Comment
Hi there and welcome to 2010 where a new year should bring a bout of renewed energy and enthusiasm into your blogging and marketing efforts. If last year was a good year for you, that’s great, but why not intend to make this year an even better one!
Far too many people get to a certain level then think to themselves, that they have reached their goal and now its time to take their foot off the gas, sit back with hands folded behind their head and take things easy from hereon. That would be fine if you could guarantee that your business will chug along happily on autopilot and keep pace with inflation while its about it. But what business does that?
What’s more likely is that even if you have websites or blogs sitting firmly rooted to the top of the Google SERPs getting plenty of traffic and converting into some decent coin, there is no guarantee they’ll be there doing that tomorrow. In fact, while making your living online can be one of the most satisfying ways there is, it can also be the most volatile with regards to stability.
So it would be a foolish person indeed who thinks they can sit back and take things easy just because things are going so well right now. You could be looking the other way for a week or so and without any warning, someone else who might have been working their sweet behind off to take their site to the top of your keywords, will come along with their website and take all your traffic. It happens and it will continue to happen, whatever niche you’re working in. Nothing is safe and there is no niche that you can dominate that someone else with better resources might want to come along and take from you.
So prevent that from happening by keeping a wary eye on your business and its websites and blogs and if they’re ranking well, then keep working to make them rank better and make it difficult for anyone else to overtake you.
Here’s to making your own success!
Admin
Bake Radio
Page Rank and its Unimportance
Posted on October 31, 2009
Category: SEO | Leave a Comment
I thought, seeing as Google appear to be doing another Page Rank update right now, that I’d talk about page rank and its unimportance in the grand scheme of things from the perspective of an Internet marketer. You might not like what you’re going to hear, or then again, maybe you might. It certainly will come as a surprise to some people, that’s for sure.
First of all, what is Page Rank, or PR as its also known in online business circles?
Page Rank is basically a ranking number that is assigned to a web page that is arrived at via a complex algorithm known only to Google that gives some indication as to the presumed authority that web page carries on a scale of 0 to 10. Zero is the lowest rank, while 10 is the highest. But already, this brings up questions as to what is meant by authority. In the sense of PR, authority is a vague assignment of trust given to a page by Google and is arrived at partly on the basis of the number and authority of incoming links from external websites and web pages.
Note: PR is NOT an indicator of SERPs authority or potential for index placement for a given keyword!
Unfortunately for many Internet marketers and e-commerce business owners, including a good number of so-called SEO experts, PR is often misunderstood in the context that if an incoming link originates from a page with a high PR, it will give more SERPs authority to its recipient web page, or site domain. It will not!
The only way to gain SERPs authority is to have sufficient incoming links that are (I’m not telling you) that the recipient wishes to rank for, regardless of the PR of the originating link donor. But that’s a secret, so don’t go telling everyone LOL!
So all these so-called SEO experts who go buying links from high PR sites in the belief that they will enable them to outrank a site with fewer inbound high PR links are mistaken. But we’ll let them keep doing what they do, otherwise if they knew the truth, they’d change the way they work and create more competition for those who really know what they’re doing. Let that be a warning to anyone considering paying an SEO company potentially thousands of dollars for nothing! Sure, they can get your site to the top of the SERPs for a crappy keyword that no one really cares about. I could do that with a single post here if I could be bothered.
Perhaps this very page will rank for the term Page Rank and its Unimportance, without me doing anything to it! We’ll see.
But NO SEO company I know of is capable of getting your website to the top of the SERPs for a highly competitive keyword, such as weight loss, or make money, or credit cards, for instance. If they could, and they really were that good, then don’t you think they’d buy their own domain and SEO it to the top of the SERPs for a huge money generating keyword? Instead of charging clients a few lousy thousand dollars to (not) do it for their sites, they could reap millions from having the top website for one of the real big hitters!
They don’t, period.
Which just goes to show what they know about Page Rank! In fact, PR is really only any use to you as a guide to how much trust Google place in your site, although it is not a definitive guide and certainly not a guide of your site’s potential for ranking in the SERPs for a given keyword.
Admin
Bake Radio
