Following up on the last post where I looked at how to make money online from your blog hosted here at Bake Radio, I’ll look at using SEO (Search Engine Optimization) to rank your blog in the search engines. This is of major importance to making money with Adsense, although it is also the most powerful way to make money online from any source, be it affiliate products, your own products, PPC, eBay, advertising and lead generation.
SEO is usually divided into two main sections, which are on-site SEO and off-site SEO. On-site SEO deals with the things that you can do directly with your blog to optimise it for the search engines and you may have limited success in small, uncompetitive niches employing these methods. Off-site SEO involves obtaining backlinks to your blog from other blogs and websites on the Internet. Of the two, off-site SEO will be responsible for about 90% of your blog’s search engine placement success.
For this reason, you should really devote 90% of your time on off-site SEO, or gathering backlinks to your blog from as many different sources as possible. These include article submissions, directory submissions, blog comments (in do-follow blogs), forum posts, social bookmarks as well as outright asking for links from other blog owners. The last one will usually provide the strongest links, but are often the hardest to obtain.
Another way is top create your own links to your blog by building supporting sites such as Squidoo lenses, Hub pages, blogs on other free hosting platforms etc where you can control the links that come to your main blog here on Bake Radio. Some care is needed with this method so you don’t appear to be obviously creating what is known as a link farm, as this pastime is frowned upon by the search engines. So don’t overdo it and link sensibly!
A really great way to get links to your blog is to join up with Connect Content, for which there is a small banner advertisement in the top right column of this blog. It only costs a nominal $12 per month and gives you access to a huge community of bloggers who all know the powerful benefit of giving and receiving links.
On-site SEO is potentially far more complicated and simply not worth going too deeply into for its small percentage of overall benefit. Obvious things you can do is to write posts that are optimised for the keywords you are targeting. This includes using those keywords in the content, in the post titles, in the blog’s main title and in the blog URL. This is also necessary to get the best and most relevant Adsense ads to be served on your blog.
So there is SEO in a nutshell. If you need more detailed information on SEO, there are some good blogs hosted right here on the subject as well as checking out the forum.