The last post looked at the basic principles of making money with your blog, so this post will carry that theme on in some way by looking at how to promote your blog in order to get that traffic turning up on your doorstep that will make you the money you want.
One of the most important ways of getting your blog noticed by the blogging community is to make use of social networking sites such as blogcatalog, mybloglog etc. This is fine of you genuinely want people top come and read your blog and you can make a lot of friends in these places. Social blogging is perfect for social bloggers to get themselves and their blogs out there in the blogosphere and get noticed. It won’t make you any money however!
But if your goal is only to get yourself notices, then using the social scene online is the perfect way to do this.
If you want money, you’re going to need to use different tactics to attract the organic search traffic that you’ll need to your blog for you to make money. There are several ways of doing this, and most Internet marketers already know them. They all consist of generating links back to your blog and the main ones are:
- Article Marketing
- Commenting on other blogs
- Posting in forums
- Guest posting on other blogs
There are some other methods of obtaining backlinks to your blog that will help to get it ranked in the search engines, although these methods are frowned upon. They are sometimes called black hat methods of SEO and are underhand and cheating ways of getting to the top. They consist of buying links outright from site owners who have authority sites and using link farms. If you get caught using either of these methods, you will probably get your site into all sorts of trouble, although that doesn’t seem to stop the big fish in this pond.
If you look at the top sites in Google’s index for terms such as credit cards, finance, loans, make money, weight loss etc, they all have one thing in common. They bought their way to the top. The top credit card sites have very little in the way of relevant content, so you can safely assume that Google does not place the amount of relevance on that medium as all the so-called content gurus would have you believe. So if the top sites in that niche have hardly any content, how did they get to the top?
They bought a ton of links and continue to buy them in order to stay there.
The true Internet entrepreneurs that make the most money do not slave away writing in blogs or doing article marketing. They sit on a beach someplace buying links. So do you feel deflated? Well you should because they are not playing by the rules yet they are making all the money and no one, not Google, not other site owners, no one is stopping them.
So read into that what you will. The lesson in this post I guess is don’t bother going after the really big niches like those I just listed above. Instead, there are thousands of easier niches to target where you do not have to take such drastic action in order to dominate them. You can write good content, do article marketing and get links naturally and using methods that do not upset the search engines’ quality guidelines, but instead work with them and get your site ranked legitimately.