A little while ago, you may or may not have seen a post by Griz about the problems some bloggers are having with blogs they have built on blogspot that too closely mimic his MMOFB blog, using the minima theme and making an ugly, simple blog that is designed for maximum adsense clicks. If not, the explanation here will probably start ringing alarm bells.
Blogger (blogspot.com) has started cracking down on these sites that look like they are designed for nothing other than to harvest PPC clicks – which they are. The same treatment will undoubtedly filter out to the rest of the blogging community on whatever platform you care to choose. Only it may not be the blog host that starts deleting blogs, but Google themselves who might start de-indexing blogs they believe are MFA (made for adsense).
It is a sensible move by them as while there were only a few blogs of this nature a couple of years ago, now there are hundreds, or maybe even thousands littering the SERPs and not delivering what Google want their index to deliver, which is quality, useful and interesting sites/blogs. The message then is pretty clear – if you want to rank in the SERPs then you had better provide a site/blog that is worthwhile to the visitor and provides a good visitor experience.
So back we go to the “Content is King” wave that has never really gone away. But now you have to be a little more careful. There is content and there is content. The content Google wants to see on the sites it has ranking in its index is originally written, interesting, informative or entertaining and above all else, readable!
So if you like to spin articles with a software spinner, or publish badly rewritten PLR or other forms of literary gobbledygook, then don’t expect to advance in the SERPs especially for even moderately competitive keywords because the Google police are watching and they have a bog stick to whack you with if they catch you putting crap content on a site that also displays Adsense ads.
Even if you don’t display Adsense on your site, if your content is garbage, while you may rank well using strong backlinks, you are exposing yourself to visual inspections that may result in a “slap” where you lose rankings because your site is not worthy of a place high in the SEERPs. If you want to be sure of anything, then write solid, original and useful content for your site. Make your site something that you would be happy to land on and read yourself. Make it good enough so that if your granny read it she would be impressed and want to return. Don’t leave this stuff to chance.
Ignore this if you want. I don’t really give a damn what you do with your sites. In fact, from my perspective i actually want you to create crap sites so that my well written, useful and well presented sites will have less competition breathing down their necks from crap spun sites with tons of backlinks. But if you are hosting your blog on bakeradio.com, I would appreciate it if you made the effort to make them decent enough to pass a visual test. Thanks!