Now here’s a really sticky one to think about. Does Google like your website or blog? if it does, you can easily see that because it will rank it for its main keyword as well as rank it for several longer tail keywords that you are trying to rank for. But if it doesn’t, then you’ll see your site languishing in the nether regions of the index like an abandoned ship adrift in turbulent seas.
If it looks like Google doesn’t like your site for whatever reason, there are some things you can do to help the search engine like it again, or to get back in its good books if something you did caused it to get sent to search index purgatory. But remember that whatever you do, it has to comply with their guidelines and not violate their terms of service in any way. In other words, you are going to have to be totally legit!
Yes you can still do that, and it is actively encouraged even by the previously vilified SEO community. The best way to improve your site’s standing in Google’s eyes is to make it into a site that you would be proud to show you grandmother and be able to sleep at night knowing you hadn’t plagiarized any of its content from anyone else. In other words, you are gonna have to write the content yourself (or pay someone to do it for you) and that content needs to be well written, relevant to your site’s theme or niche, and its going to have to be useful!
Doing this and maybe adding ten or twenty new articles to your site will help it a lot, although there is no telling how quickly you should expect to see any positive changes with regards to rankings. You can and should employ some tried and tested on-site SEO strategies to help things along. By this, I mean you are not going to do anything underhand, but you are actually going to do what Google tells you to do!
For starters, if your current and new articles have titles that have little or nothing to do with the content of the articles, then you need to change them to be relevant. So an article about refurbishing your kitchen needs to have a title that speaks of it, such as: “Kitchen Refurbishment Tips” or something similar like kitchen store, rather than something along the lines of: “What I did Last Sunday”!
That title needs to be placed in heading tags in the page html (WordPress blogs do this for you) and it also has to match the page title in the header section (again, done for yo by WordPress). If you are coding you own static html sites, you will already know what you’re doing and should ensure that the page title and the page H1 tags match. Your article should flow naturally and be informative and useful to the reader, but you can help things along by including related keywords within the content.
A naturally written article often does this by dint of the fact that you are writing on the subject anyway and you would naturally mention many of these keywords as part of the flow. You can go over what you’ve written and add some more in the right places so the text still flows naturally and you will have a well optimized page.
Write long articles, because the longer they are the more chances you will have to naturally include more long tail keywords that will be picked up by the googlebot when it spiders your page. If your articles were all 400 words long before, make your new ones longer, say 600 words to 1000 words. And you can even go back and add some more useful and relevant info to those shorter articles to make them more beneficial to visitors to your site.
These are simple things but so important to boosting the usefulness of your site, which will convert into a higher ranking by Google. This is because Google wants to see useful, relevant websites in its index and it will place those that it believes are the most relevant and most useful nearest the top of the index. You still have to have back links from other sites, but you will find that as your content becomes more informative and attractive, you will start attracting more natural links from other sites that will be happy to link to your articles as a reference for their own.
Another thing you can do to help your site’s situation if it is full of affiliate reviews and links to Amazon and other affiliate commission sites is to add more articles that do not contain any affiliate ads or external links. Use those articles to build internal links to other relevant articles on your site, with occasional internal links to the pages that do have your affiliate ads and reviews. If those review pages have several affiliate links to the same site, then par them down to just two per page. Google does not like affiliate marketers and it appears to be actively demoting sites that are full of affiliate links.
Re engineer your sites to look more natural and include more useful information while cutting back on the percentage of affiliate pages and you will be giving Google more reasons to like your site again. After all, Google likes sites that regular visitors like, because they get a positive buzz from visitors who land on the most relevant sites from their index. So make yours the most relevant and most useful and you will eventually have Google like your site the most because of it!