Bake Radio

Hi again, I want to talk on the subject of keyword density in posts or articles, as this is something that is not always very well understood and that lack of understanding can either cause some unwanted results as far as search engine ranking goes or it can lead to problems with ad targeting if you’re using PPC such as Adsense on your blog.

When you write an article on a certain subject, whatever it may be, as long as you are knowledgeable about that subject and are able to write naturally and normally, then chances are you are going to include your main keyword in that article a number of times as well as a number of related long tail keywords. Most people do this without even thinking about it and that’s what a well written and natural article will and should usually look like. To readers, it should flow naturally and be interesting and informative and relevant to the topic, while to the search engine and PPC ad bots that will crawl the article, it should tell them enough about it for them to do their job and report back to base that the article needs to be included in ite relevant section of the search index and relevant ads should be served to its visitors.

In an ideal world, that’s how it shoudl go. But more often than not, it doesn’t!

To write articles that are optimized for both search results indexing and ad serving, you need to be aware of what you are doing as far as including your keywords goes. It means you need a little of that on-page SEO knowledge to really get the best from your article if you want search visitors to find it and if you want them to be served relevant ads for them to take action with should they so desire.

It comes down to the density of your keywords in your article. If that density s too low, you may not get ranked well and your ads may be non-relevant. If that density os too high, you could face a penalty certainly from Google who may view your article as what is termed “keyword stuffed” which they view as a technique used by spammers to try and game the system to get ranked higher. It doesn’t work but that still doesn’t stop noobs from trying it, with often disastrous results.

So what is the best or optimum density that you should aim for? Well, you should ensure that your main keyword appears at least 1% of the time but absolutely no more than 5%. If your keyword is a two-word or multiple-word keyword, then you need to make sure that the density is correct for the multiple and not for the single individual words. As an example, if your post was about “make money online”, then if that three word keyword shows up once every 60 words, then you have a 5% density and you may want to consider reducing it. For a two word keyword, the same density would be achieved if it showed up once every 40 words.

The optimum then, is around the 3-4% density mark and that is sufficient to get the right ads to fire up (assuming your keyword also exists in the post title) and you won’t incur a penalty from Google.

Hope that helps!

Admin
Bake Radio

I thought, seeing as Google appear to be doing another Page Rank update right now, that I’d talk about page rank and its unimportance in the grand scheme of things from the perspective of an Internet marketer. You might not like what you’re going to hear, or then again, maybe you might. It certainly will come as a surprise to some people, that’s for sure.

First of all, what is Page Rank, or PR as its also known in online business circles?

Page Rank is basically a ranking number that is assigned to a web page that is arrived at via a complex algorithm known only to Google that gives some indication as to the presumed authority that web page carries on a scale of 0 to 10. Zero is the lowest rank, while 10 is the highest. But already, this brings up questions as to what is meant by authority. In the sense of PR, authority is a vague assignment of trust given to a page by Google and is arrived at partly on the basis of the number and authority of incoming links from external websites and web pages.

Note: PR is NOT an indicator of SERPs authority or potential for index placement for a given keyword!

Unfortunately for many Internet marketers and e-commerce business owners, including a good number of so-called SEO experts, PR is often misunderstood in the context that if an incoming link originates from a page with a high PR, it will give more SERPs authority to its recipient web page, or site domain. It will not!

The only way to gain SERPs authority is to have sufficient incoming links that are (I’m not telling you) that the recipient wishes to rank for, regardless of the PR of the originating link donor. But that’s a secret, so don’t go telling everyone LOL!

So all these so-called SEO experts who go buying links from high PR sites in the belief that they will enable them to outrank a site with fewer inbound high PR links are mistaken. But we’ll let them keep doing what they do, otherwise if they knew the truth, they’d change the way they work and create more competition for those who really know what they’re doing. Let that be a warning to anyone considering paying an SEO company potentially thousands of dollars for nothing! Sure, they can get your site to the top of the SERPs for a crappy keyword that no one really cares about. I could do that with a single post here if I could be bothered.

Perhaps this very page will rank for the term Page Rank and its Unimportance, without me doing anything to it! We’ll see.

But NO SEO company I know of is capable of getting your website to the top of the SERPs for a highly competitive keyword, such as weight loss, or make money, or credit cards, for instance. If they could, and they really were that good, then don’t you think they’d buy their own domain and SEO it to the top of the SERPs for a huge money generating keyword? Instead of charging clients a few lousy thousand dollars to (not) do it for their sites, they could reap millions from having the top website for one of the real big hitters!

They don’t, period.

Which just goes to show what they know about Page Rank! In fact, PR is really only any use to you as a guide to how much trust Google place in your site, although it is not a definitive guide and certainly not a guide of your site’s potential for ranking in the SERPs for a given keyword.

Admin
Bake Radio

Following up on the last post where I looked at how to make money online from your blog hosted here at Bake Radio, I’ll look at using SEO (Search Engine Optimization) to rank your blog in the search engines. This is of major importance to making money with Adsense, although it is also the most powerful way to make money online from any source, be it affiliate products, your own products, PPC, eBay, advertising and lead generation.

SEO is usually divided into two main sections, which are on-site SEO and off-site SEO. On-site SEO deals with the things that you can do directly with your blog to optimise it for the search engines and you may have limited success in small, uncompetitive niches employing these methods. Off-site SEO involves obtaining backlinks to your blog from other blogs and websites on the Internet. Of the two, off-site SEO will be responsible for about 90% of your blog’s search engine placement success.

For this reason, you should really devote 90% of your time on off-site SEO, or gathering backlinks to your blog from as many different sources as possible. These include article submissions, directory submissions, blog comments (in do-follow blogs), forum posts, social bookmarks as well as outright asking for links from other blog owners. The last one will usually provide the strongest links, but are often the hardest to obtain.

Another way is top create your own links to your blog by building supporting sites such as Squidoo lenses, Hub pages, blogs on other free hosting platforms etc where you can control the links that come to your main blog here on Bake Radio. Some care is needed with this method so you don’t appear to be obviously creating what is known as a link farm, as this pastime is frowned upon by the search engines. So don’t overdo it and link sensibly!

A really great way to get links to your blog is to join up with Connect Content, for which there is a small banner advertisement in the top right column of this blog. It only costs a nominal $12 per month and gives you access to a huge community of bloggers who all know the powerful benefit of giving and receiving links.

On-site SEO is potentially far more complicated and simply not worth going too deeply into for its small percentage of overall benefit. Obvious things you can do is to write posts that are optimised for the keywords you are targeting. This includes using those keywords in the content, in the post titles, in the blog’s main title and in the blog URL. This is also necessary to get the best and most relevant Adsense ads to be served on your blog.

So there is SEO in a nutshell. If you need more detailed information on SEO, there are some good blogs hosted right here on the subject as well as checking out the forum.

Admin
Bake Radio