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The Bake Radio Blog:

Affiliate Marketing and where is Heading

Posted on July 21, 2011
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Its time to move this blog away from general Internet Marketing things, which you can find in hundreds of other blogs if you know where to go looking. Instead, I want to move the focus more to the affiliate marketing side of the business and where this blog is heading in terms of providing useful information as well as hands on promotion of certain products.

It probably didn’t get by you that the theme of this site has moved in the direction of kitchen appliances and gadgets to help with food preparation and cooking. The “bake” part of the domain sort of lent itself to that particular niche, so it makes pretty good sense to follow that up and start writing some reviews of what goes into the kitchen.

So you’ll find reviews on such things as the Cuisinart Griddler, the Hamilton Beach slow cooker, the extremely useful Kitrics digital nutrition scale and the Presto hot air corn popper to name but a few. These things can be found on Amazon as well as other online stores that stock kitchen stuff.

There is more scope for this site, thanks to its unusual domain name. The “radio” part will lend itself to expanding into the radio, communications and gadget side of the market, which is going to be the next avenue to follow. Its all about creating original, well written reviews of the product in question and putting it up in its own page here on the site. That way, people can find the exact product in search, and get a review that is actually worth reading.

All too often, newcomers to affiliate marketing are in such a rush to get their sites up and attracting commissions, that they skip this important step and instead go for the fast option of putting up an Amazon widget of some kind that lists a bunch of stuff they sell. It might look nice and fill a site up with affiliate products to market, but people are less likely to find them because there is no useful content around them and the search engines are only going to rank useful sites these days. Ok, some rogues will get through in the short term under a barrage of spammy links, but in the long term, they will fall bu the wayside and the “real” sites with good content, good reviews and an overall good visitor experience will float to the top naturally.

So that’s where we are and where we’re heading here at


Bake Radio

Affiliate Marketing Basics

Posted on January 27, 2011
Category: Uncategorized | 2 Comments

Its back to basics in this post for affiliate marketing and here are a few tips on how to boost sales and rake in more commissions from your affiliate links.

The first rule of making money with affiliate products whichever source you like to get them from, be it Clickbank, Commission Junction, Linkshare or Amazon for example, is you need to get people to see your stuff! If nobody is getting to your website, blog, or mini site then nobody is going to click through your affiliate links and you are not going to make money. Pretty simple observation you might think, but you’d be surprised at how many noobs will spend weeks putting up a site, make it look all pretty and fill it full of PLR crap they paid some scammer in the Warrior Forum for. Then they add links to a bunch of Clickbank products (because that’s the first affiliate program they signed up for) and then sat back and waited for the money to roll in.

To get that money, you need traffic and the first rule is to get that traffic one way or another. The best way is to get it from the search engines using “buying” keywords to attract attention to the site – but to do that you have to rank for those buying keywords. To do that you need to be backlinking each article for each product so that each article will rank for a bunch of related keywords. Buying keywords are made up of the product you are selling plus prefixing words like “discount…” ; “cheap…” ; “buy…” ; “best prices…” ; “where can I buy…” etc.

While your busy trying to get that traffic you might also want to take a look at the content in that blog or website. if its duplicate PLR junk, chances are Google at least will not rank your site at all for anything, leaving you to rely on the lesser traffic from Yahoo and Bing and the rest. That’s okay, but you really should be doing whatever you can to get ranked in Google for your keywords as they control over 60% of all worldwide searches.

That means dumping the PLR or spun or copied junk and writing your own reviews of each product. That way you’ll find you are much more valuable to Google as a good resource and anyone landing on your site from their index will get a decent visitor experience because they can read something that is coherent, informative and just might be good enough to convince them they need whatever product you are selling.

That leads nicely onto the next point and that’s the products themselves. Sure you can do well with Clickbank stuff, but really, most people that are looking to buy something are not really interested in an eBook that’s trying to scam them into some system or other to make money. Most ordinary people are searching for stuff to buy online because its cheaper and more convenient than going to the stores. So all you need to do is think of what people buy when they go to the stores and you can bet there will be comparable stuff online that is cheaper. It’s really up to you what you want to review and write about. It can be anything from clothes and fashion, gadgets, to kitchen appliances or even a home popcorn maker! You’ll find this stuff at Commission Junction, Amazon etc and you’ll be amazed to see that some really big stores have affiliate programs.

This is a better way to sell stuff because you are selling real goods to people that want them. You are brokering the deal because you, as an affiliate, control the traffic (or you should be) and the big stores understand that. You become a salesman and the Internet and its search engines become your leads that you pre-sell with your website and its product review pages to send those prospective buyers on to the stores to buy their products at a discount and everyone is happy. The buyer gets their stuff cheap, the store gets their sale and you get your commission for bringing the two together.

So that’s how affiliate marketing works and all you have to do is write great reviews worded to sell the products, then get the traffic to your site so that lots of people read them. Bottom line is:

“Affiliates Control the Traffic”

Remember that and you will make money.


Bake Radio

Content is Still King Folks!

Posted on September 30, 2010
Category: Uncategorized | Comments Off on Content is Still King Folks!

Things have a tendency to go full circle and the state of play for websites and blogs is no different. For years, the mantra has been “Content is King” if you wanted to get your website or blog to rank well in the search engine results and in particular, Google. So wht did that change and why is it back in fashion again now?

That content is important for the furtherance of your website or blog is not in question, because the more original content a site has, the more authority it will be seen to have by the search engines (assuming that content is not just original, but on topic and useful). Sites with more authority are treated with more respect by Google in particular for the simple reason that they would like to see the most relevant sites at the top of their index to give their visitors the best surfing experience they can.

That filters down the line from search engine to website and the better the website the better the reflection on the ability of the search engine to show the most relevance in its index. That is the general idea, anyway.

Unfortunately, people began to realize there were other ways of tricking the search engines into thinking their websites were more relevant and authoritative than they really were by collecting more inbound links from other sites. This has worked for a few years and still works now, but the noose is tightening and real sites with hundreds of pages of original, relevant content are starting to once again beat out thinner sites with more backlinks.

Sure, you still need links to rank well, especially if your chosen niche is competitive. But now you also need that content to go with them or a visual inspection will reveal a thin site despite all its links and a trip to the sandbox is a probability.

So the message is pretty clear. If you want to rank well and keep ranking well, get lots of backlinks but also publish lots of good, useful and relevant content on your site and you will be fine.

Bake Radio

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