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The Bake Radio Blog:

Creating Useful Websites and Blogs

Posted on May 14, 2010
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A little while ago, you may or may not have seen a post by Griz about the problems some bloggers are having with blogs they have built on blogspot that too closely mimic his MMOFB blog, using the minima theme and making an ugly, simple blog that is designed for maximum adsense clicks. If not, the explanation here will probably start ringing alarm bells.

Blogger ( has started cracking down on these sites that look like they are designed for nothing other than to harvest PPC clicks – which they are. The same treatment will undoubtedly filter out to the rest of the blogging community on whatever platform you care to choose. Only it may not be the blog host that starts deleting blogs, but Google themselves who might start de-indexing blogs they believe are MFA (made for adsense).

It is a sensible move by them as while there were only a few blogs of this nature a couple of years ago, now there are hundreds, or maybe even thousands littering the SERPs and not delivering what Google want their index to deliver, which is quality, useful and interesting sites/blogs. The message then is pretty clear – if you want to rank in the SERPs then you had better provide a site/blog that is worthwhile to the visitor and provides a good visitor experience.

So back we go to the “Content is King” wave that has never really gone away. But now you have to be a little more careful. There is content and there is content. The content Google wants to see on the sites it has ranking in its index is originally written, interesting, informative or entertaining and above all else, readable!

So if you like to spin articles with a software spinner, or publish badly rewritten PLR or other forms of literary gobbledygook, then don’t expect to advance in the SERPs especially for even moderately competitive keywords because the Google police are watching and they have a bog stick to whack you with if they catch you putting crap content on a site that also displays Adsense ads.

Even if you don’t display Adsense on your site, if your content is garbage, while you may rank well using strong backlinks, you are exposing yourself to visual inspections that may result in a “slap” where you lose rankings because your site is not worthy of a place high in the SEERPs. If you want to be sure of anything, then write solid, original and useful content for your site. Make your site something that you would be happy to land on and read yourself. Make it good enough so that if your granny read it she would be impressed and want to return. Don’t leave this stuff to chance.

Ignore this if you want. I don’t really give a damn what you do with your sites. In fact, from my perspective i actually want you to create crap sites so that my well written, useful and well presented sites will have less competition breathing down their necks from crap spun sites with tons of backlinks. But if you are hosting your blog on, I would appreciate it if you made the effort to make them decent enough to pass a visual test. Thanks!

Bake Radio

Less is More: Keyword Density

Posted on March 15, 2010
Category: Uncategorized | Comments Off on Less is More: Keyword Density

Hi again, I want to talk on the subject of keyword density in posts or articles, as this is something that is not always very well understood and that lack of understanding can either cause some unwanted results as far as search engine ranking goes or it can lead to problems with ad targeting if you’re using PPC such as Adsense on your blog.

When you write an article on a certain subject, whatever it may be, as long as you are knowledgeable about that subject and are able to write naturally and normally, then chances are you are going to include your main keyword in that article a number of times as well as a number of related long tail keywords. Most people do this without even thinking about it and that’s what a well written and natural article will and should usually look like. To readers, it should flow naturally and be interesting and informative and relevant to the topic, while to the search engine and PPC ad bots that will crawl the article, it should tell them enough about it for them to do their job and report back to base that the article needs to be included in ite relevant section of the search index and relevant ads should be served to its visitors.

In an ideal world, that’s how it shoudl go. But more often than not, it doesn’t!

To write articles that are optimized for both search results indexing and ad serving, you need to be aware of what you are doing as far as including your keywords goes. It means you need a little of that on-page SEO knowledge to really get the best from your article if you want search visitors to find it and if you want them to be served relevant ads for them to take action with should they so desire.

It comes down to the density of your keywords in your article. If that density s too low, you may not get ranked well and your ads may be non-relevant. If that density os too high, you could face a penalty certainly from Google who may view your article as what is termed “keyword stuffed” which they view as a technique used by spammers to try and game the system to get ranked higher. It doesn’t work but that still doesn’t stop noobs from trying it, with often disastrous results.

So what is the best or optimum density that you should aim for? Well, you should ensure that your main keyword appears at least 1% of the time but absolutely no more than 5%. If your keyword is a two-word or multiple-word keyword, then you need to make sure that the density is correct for the multiple and not for the single individual words. As an example, if your post was about “make money online”, then if that three word keyword shows up once every 60 words, then you have a 5% density and you may want to consider reducing it. For a two word keyword, the same density would be achieved if it showed up once every 40 words.

The optimum then, is around the 3-4% density mark and that is sufficient to get the right ads to fire up (assuming your keyword also exists in the post title) and you won’t incur a penalty from Google.

Hope that helps!

Bake Radio

Make Your Own Success

Posted on January 17, 2010
Category: Uncategorized | Comments Off on Make Your Own Success

Hi there and welcome to 2010 where a new year should bring a bout of renewed energy and enthusiasm into your blogging and marketing efforts. If last year was a good year for you, that’s great, but why not intend to make this year an even better one!

Far too many people get to a certain level then think to themselves, that they have reached their goal and now its time to take their foot off the gas, sit back with hands folded behind their head and take things easy from hereon. That would be fine if you could guarantee that your business will chug along happily on autopilot and keep pace with inflation while its about it. But what business does that?

What’s more likely is that even if you have websites or blogs sitting firmly rooted to the top of the Google SERPs getting plenty of traffic and converting into some decent coin, there is no guarantee they’ll be there doing that tomorrow. In fact, while making your living online can be one of the most satisfying ways there is, it can also be the most volatile with regards to stability.

So it would be a foolish person indeed who thinks they can sit back and take things easy just because things are going so well right now. You could be looking the other way for a week or so and without any warning, someone else who might have been working their sweet behind off to take their site to the top of your keywords, will come along with their website and take all your traffic. It happens and it will continue to happen, whatever niche you’re working in. Nothing is safe and there is no niche that you can dominate that someone else with better resources might want to come along and take from you.

So prevent that from happening by keeping a wary eye on your business and its websites and blogs and if they’re ranking well, then keep working to make them rank better and make it difficult for anyone else to overtake you.

Here’s to making your own success!

Bake Radio

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